When strategized, built and designed effectively, your website strategy and design can connect with your target market, build brand awareness and word of mouth, and sell PASSIVELY.
It literally works FOR you.
Here’s what you need to create a website strategy and design that is EFFECTIVE, and not just pretty or functional:
🎯 KNOW your goal(s) with the website—
🤌🏼 HAVE a defined brand strategy—
📖 KNOW the story you plan to tell—
🗂 HAVE an inventory of your content—
Not just your photos and videos, but also your story and talking points. This will help you determine what pages and sections would be most effective in your site design!
All of your pages should tell the same story.
👩🏻 KNOW your buyer persona—
⌨️ HAVE an idea of your SEO keywords—
The ubiquitous use of these keywords on your pages and sections will help boost your SEO efforts and allow the RIGHT people find you online!
👩🏼🎨 KNOW your design style—
Once you know your ideal client and what motivates them, it becomes easier to determine what style of design speaks best to them.
Create a mood board of imagery, colors, and elements that would draw that person’s attention and elicit an emotional response—emotion is a very strong driver in purchase decisions!
Your website should serve a purpose—to tell your story and connect with your buyer.
If it can do that effectively, it will be one of the best investments in your business! 🖤
A strategic and engaging website works for you 24/7, making connections and sales while you sleep.
It is your meet-up spot and first impression. It’s a platform for you to tell your story, humanize your brand, and invite your audience to get to know you as a guest in your digital home.