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When strategized, built and designed effectively, your website strategy and design can connect with your target market, build brand awareness and word of mouth, and sell PASSIVELY.

It literally works FOR you.

Not just pretty and functional—effective.

Here’s what you need to create a website strategy and design that is EFFECTIVE, and not just pretty or functional:

🎯 KNOW your goal(s) with the website

  • Do you want to connect better with your audience?
  • Build trust and credibility?
  • Sell more products? Get more inquiries or book more sessions?

🤌🏼 HAVE a defined brand strategy

  • What is your brand purpose?
  • How do you want to be perceived?
  • What are your brand’s values and personality?

📖 KNOW the story you plan to tell

  • What do you offer?
  • How does it help people?
  • How do they get it?
  • What sets you apart from others in your industry?
  • What are your calls to action?

🗂 HAVE an inventory of your content

Not just your photos and videos, but also your story and talking points. This will help you determine what pages and sections would be most effective in your site design!

All of your pages should tell the same story.

👩🏻 KNOW your buyer persona

  • Who is your ideal client?
  • What do they care about?
  • What are their motivations?
  • Why do they need your service(s)?
  • What steps will they take from finding your site to buying from or booking with you?

⌨️ HAVE an idea of your SEO keywords

  • What keywords will people be searching when they come across your site?
  • What solution are they looking for and to what problem?

The ubiquitous use of these keywords on your pages and sections will help boost your SEO efforts and allow the RIGHT people find you online!

👩🏼‍🎨 KNOW your design style

Once you know your ideal client and what motivates them, it becomes easier to determine what style of design speaks best to them.

Create a mood board of imagery, colors, and elements that would draw that person’s attention and elicit an emotional response—emotion is a very strong driver in purchase decisions!

Your website strategy plays an important role in your business—Don’t overlook it!

Your website should serve a purpose—to tell your story and connect with your buyer.

If it can do that effectively, it will be one of the best investments in your business! 🖤

A strategic and engaging website works for you 24/7, making connections and sales while you sleep.

It is your meet-up spot and first impression. It’s a platform for you to tell your story, humanize your brand, and invite your audience to get to know you as a guest in your digital home. 

Ready to tell your brand story through emotive, strategic brand and website design?

Let’s chat!

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7 steps for building a website strategy (that actually works!)

August 15, 2022

Branding, Business, Website Design, Website Strategy


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